Independent Corporate Finance · Johannesburg

Precision. At the centre of every decision.

Independent corporate finance and strategic advisory, delivering principal-level execution from mandate to completion.

Scroll
eltonm@tanakaadvisory.co.za 063 418 6150 Johannesburg, South Africa

The clients who need the best advice most often receive the worst experience. We exist to close that gap.

Credentialled & standards-led SAICA CA(SA) — Chartered Accountant King IV Governance aligned JSE Listings readiness IFRS Reporting standards POPIA Data & confidentiality
A senior adviser reviewing financial analysis with a client
Advising at the centre of the decision
Principal delivery

The most senior qualified adviser, present on every engagement.

An independent corporate finance and strategic advisory firm where the principal CA(SA) who reviews your situation is the same person who builds the model, writes the report and signs their name to it — from first mandate to final execution. No hand-offs. No junior substitution.

Meet the principal
01 — The Firm

A boutique built to be neither the bank nor the Big Four.

Mandates at the large firms are sold by partners and delivered by graduates. At investment banks, no transaction fee means no interest. Tanaka Advisory operates on a principal-delivery model: the person you meet at the pitch is the person who builds the model, writes the report and signs their name to it.

Founded by Elton Tanaka Mujeri CA(SA), Tanaka Advisory provides analytically rigorous, commercially grounded counsel to founders, CFOs, boards and institutional investors navigating capital markets, transactions, valuations and the decisions that define a company's trajectory.

We are not an audit firm, an investment bank or a financial product provider. We carry no house product to sell, no audit relationship to protect and no transaction fee that misaligns our advice with your interest. Our independence is structural, not aspirational.

We are intentionally sized, accepting a limited number of active mandates so that each client receives the undivided attention their engagement deserves — with the directness, discipline and personal accountability the best clients expect.

The name

Tanaka · 田中

Japanese for "one who lives at the centre of the rice field" — the adviser who tends the most vital ground and sees the full picture from the middle of it all.

Ta
Fertile, productive land
Naka
The centre of it all
i.

Independent advice

No audit relationship to protect, no product to place, no transaction fee steering the recommendation. What you receive is the counsel we would give if the decision were our own — and nothing you need to discount for a hidden interest.

ii.

Considered judgement

Analysis is the floor, not the ceiling. The value of a senior adviser lies in commercial judgement — knowing which number matters, which risk is real, and which of several defensible answers a board can actually stand behind under pressure.

iii.

Personal accountability

One principal is answerable for every mandate, from first meeting to final signature. Relationships are built to last across successive decisions, because the quality of the next engagement depends on the honesty of this one.

A modern boardroom
Where consequential decisions are made
1
Principal CA(SA) accountable for every deliverable — no junior substitution, ever
10
Focused corporate finance & strategic advisory disciplines
Same-day
Senior response on active mandates — no layers, no hierarchy, no delay
02 — Capabilities

Ten disciplines. One senior hand on every one.

A focused suite of corporate finance and strategic advisory services, each delivered at principal level by a qualified CA(SA) with direct accountability for the quality of every output.

03 — Industries

Cross-sector insight that specialists miss.

Our breadth across adjacent markets means we understand how comparable businesses are valued, financed and transacted — and we bring that comparative perspective to every mandate.

04 — The Difference

The same name on the pitch and on the report.

In a market that offers institutional brand with junior delivery, or access with thin analytical depth, Tanaka Advisory was built to be neither. The contrast is structural.

Dimension
Big Four & Banks
Tanaka Advisory
Who delivers your work
Graduate analyst or junior associate
Principal CA(SA) on every mandate
Access to your adviser
Partner appears at pitch and close
Same person from day one to delivery
Response time
24–72 hours through layers
Same-day on active mandates
Conflicts of interest
Audit, tax & advisory bundled
None — pure advisory, no product
Cost model
High overhead passed to client
You pay for expertise, not infrastructure
Personal accountability
Diffuse across teams
The person who signs it wrote it
05 — Methodology

The Tanaka Engagement Framework.

A structured, phased approach calibrated to each client's objectives and timeline — designed to ensure clarity of scope, rigour of analysis and practical, actionable output.

07 — The Principal

One adviser. Fully accountable.

Tanaka Advisory is led — and delivered — by its founder, supported by a trusted network of specialists engaged when a mandate calls for it.

Elton Tanaka Mujeri

CA(SA) · Founder & Principal

A Chartered Accountant registered with SAICA, Elton brings expertise across the full spectrum of corporate finance — business valuations, financial modelling, due diligence, capital raising, M&A advisory, investment analysis, strategic planning, risk governance and board advisory.

His work spans healthcare, financial services, technology, consumer, real estate, mining and industrial businesses. He is known for combining forensic analytical discipline with the courage to deliver a clear, direct point of view — and for building advisory relationships that are, first, human relationships.

CA(SA) · SAICA Corporate Finance Valuations & M&A Johannesburg, South Africa
08 — Insights

Clarity that drives better outcomes.

Timely perspectives on the issues shaping capital, value and governance across Africa.

09 — Questions

Before we begin.

The questions discerning clients ask most often. If yours is not here, ask it directly.

Contact

Begin a conversation.

We accept a limited number of mandates. Send an enquiry, or request a brief introductory discussion — the principal will respond personally, in confidence, within one business day.

Principal
Elton Tanaka Mujeri CA(SA)
Location
Johannesburg, South Africa

How an engagement begins

  1. 01
    Introductory discussionA confidential conversation, typically 20–30 minutes, to understand your objective, timeline and constraints.
  2. 02
    Scoped proposalA clear scope of work, timeline and fee — with no obligation and nothing left ambiguous.
  3. 03
    MandateSenior delivery from day one, by the same principal throughout, to a defined standard.
Thank you — your enquiry has reached us. The principal will respond personally, in confidence, within one business day.

Strictly confidential. Your information is used solely to respond to your enquiry.

Have a mandate
or opportunity?

Tell us about it. The principal will respond personally, in confidence, within one business day.

Make an Enquiry